Once the COO/administrator vp off Sony Latin Iberia, Maria Fernandez is one of the most powerful members of Latin tunes. She besides runs new working and you will economic aspects of new biggest Latin sounds providers it is along with a musician and management-pass exec who oversees their numerous departments with a famously empathetic build.

Recently, Fernandez’s work is leading the way, since the RIAA Honors, that is honoring Latin musical in 2010, launched it had been taking her because the community manager of the season for 2023. Fernandez was feted through the a service in Washington, D.C., towards the Monday (Sept. 19) alongside Gloria Estefan (Icon), Emilio Estefan (world trailblazer), Sebastian Yatra (artist of the year) and agents Veronica Escobar and you can Maria Elvira Salazar (policymakers of the season).

Maria Fernandez, EVP/COO off Sony Musical Latin Iberia on ‘Latin Hitmaker’ Podcast

A local out-of Venezuela which already been their occupation into the news, Fernandez is a financing whiz whom registered Sony because CFO and you will flower to the rating off COO 5 years ago. Her role longer during the pandemic when she produced training and you may training younger managers a central part of her work and you may an excellent personal objective. She today manages the proper method of your business and all of of the more businesses, as well as finance, some one sense, tech and you can acquisitions, and that is continuously employed in larger artist selling. And prior to the RIAA Celebrates, Fernandez are Billboard’s Manager of your Few days.

Right here, Fernandez covers their particular fund history, their unique character while the a coach in her neighborhood therefore the county away from Latin songs internationally. “It’s an additional in history whenever you show that Latin music isn’t just one to category, additionally the undeniable fact that i have amazing writers and singers symbolizing each one ones styles and you will seeing as into all over the world maps may be very rewarding.”

I think We provide the more strategic, economic https://kissbrides.com/no/chilenske-bruder/ and functional areas the new knowledge of artists’ requires which how we can be plan out our selves to include those individuals requires during the everything you that individuals manage. Including, an artist need to do a very costly video since he’s a creative eyes. Away from a solely economic perspective, you’ll not look for money out-of one financing once the online streaming of the films won’t make up for the level of investment. But when you understand this that is important for brand new musician and just how it suits into entire strategy, just is it possible you understand the reason from what you need to complete, you could sell it.

Over the years, the brand new monetary group ‘s the class you to definitely claims no so you can what you. And there’s a struggle between the innovative and you may financial groups. Something we’re seeking to would a lot more about is make yes both parties discover per other’s demands. In addition, you can say the exact same thing when the audience is speaking of teams as root of the values within part are that we possess one or two rosters: artists and you will team, and then we have to take proper care of both. You need superstar teams and you may managers to cope with celeb designers.

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I do believe you might be unusual where you performs have a tendency to and privately which have professionals. I cannot let you know how often an employer provides advised me personally, “I’m meeting with Maria Fernandez now.” What takes place in the event the common means never line-up?

I run many executives and maybe there is a good reason why an employer need some thing because of their singer, however, that need doesn’t invariably align with these requires for the reason that minute. But it’s always [about] how to make yes we understand each other though our company is not necessarily will be for a passing fancy page. In my experience, it is the chatting. How i view it, the audience is here so you can suffice. We are right here and make something smoother, [even] with all the limits you will find inside an agency and you can to make yes i follow process.